RATBOOT.

So much is in a name, and RATBOOT is quite the name. Uncommon Creative Studio was opening a New York arm of their London-based agency, and they wanted to make a splash. They came to us with the idea for RATBOOT, which would make their debut during New York Fashion Week. This happened at the same time as the Super Bowl, and based on some social metrics it had more views than the big game! Any opportunity to work with a taxidermist.